Top 50 Most Influential Thought Leaders in DTC
DTC Magazine, 2021
You're in good company.
Hi, we're Skitbit.
Skit • bit
We're brand builders who love performance, helping D2C brands grow with better ads, stronger creative and smarter growth decisions.
Call it a complex, but the pressure of performance drives us. We love finding the perfect mix of media buying, storytelling and digital marketing - not just the ROI of a single channel - to achieve sustainable growth.
We've seen too many great companies, products, and services weakened with poor creative and brand experiences. Performance weakens when the brand feels forgettable. We build creative that earns attention, trust and the purchase.
One partner for creative, testing and growth decisions. Faster learning, fewer handoffs and reporting you can actually use.
“You are rockstars and anyone would be lucky to have you on their accounts. I know we are.”
Paid Social Advertising
Google Ads (Google Search, Shopping, YouTube)
Email & SMS Marketing
Performance Creative
Digital Strategy & Execution
Obsessed with growing your brand? So are we. Here are some of the areas we'll focus on when you work with Skitbit.
With a holistic approach to our Paid Ads, we look at how they can lift your performance across all channels. We design a clear plan for scaling your account, plan which channels best relate to your brand, audience, and product - from Facebook, Instagram and TikTok to LinkedIn and Pinterest. Our work makes sure your paid channels are working their hardest for your brand.
Don't sleep on Google Ads where your brand needs to be. We'll strategize the right placement for your ads across these main channels. Then we'll roll out your ads, monitor your ROAS, and tweak like a caffeinated Chihuahua until you're where you need to be.
We handle every aspect of your email and SMS programs to help you capture more qualified contacts, nurture more sales and retain more loyal customers that accelerate your lifetime value (LTV). Our goal is to help you continue profiting from your hard won customers.
What's a great digital strategy without great creative? Spoiler: it doesn't exist. Every campaign we create for your DTC brand is built on high-performing creatives, including striking visuals and videos, compelling customer reviews, UGC, and more.
Authentic branded content, made easy. We develop and execute influencer and user-generated-content marketing strategies based on your brand goals, helping you navigate the creator economy by connecting you with top social influencers, micro-influencers and creators.
Case Studies
What seemed healthy, what was actually holding growth back, and what had to change.
Case 01
Performance Creative
The problem
Meta looked like the brand’s strongest channel because platform-reported ROAS was high.
01 / Looked fine
Dynamic product ads and warm-audience campaigns were returning impressive numbers.
02 / Was broken
The account was harvesting existing demand. Very little budget and creative effort was building a reliable new-customer engine.
03 / Changed
We shifted focus to prospecting concepts, new-customer creative tests and performance reporting that separated demand capture from demand creation.
Proof of impact
41%
Revenue from first-time buyers · previously 23%
1.8x
New-customer ROAS · previously 1.2x
$46
First-purchase CPA · previously $59
Case 02
Performance Creative
The problem
A brand with earlier winning ads began seeing unstable results and rising acquisition costs.
01 / Looked fine
The team was still producing fresh-looking ads and had old winners inside the account.
02 / Was broken
They were changing visuals without learning what hook, angle, offer or format actually moved performance.
03 / Changed
We created a structured testing system around concepts, hooks, formats and iterations so each new ad answered a clear question.
Proof of impact
$38
Prospecting CPA · previously $52
1.7%
Outbound CTR · previously 1.1%
6
New profitable concepts found in 45 days
Case 03
Performance Creative
The problem
Paid traffic was arriving, but visitors were dropping before purchase.
01 / Looked fine
Engagement and clicks suggested the ads were doing their job.
02 / Was broken
The post-click experience was weaker than the ad promise. The product visuals and page clarity were leaking premium trust.
03 / Changed
We aligned paid creative and PDP presentation, creating a clearer and more consistent product journey from scroll to checkout.
Proof of impact
3.0%
Purchase conversion rate · previously 0.9%
$320
Average order value · previously $190
5.7x
ROAS · previously 3.0x
Case 04
Performance Creative
The problem
Creative output was increasing, but monthly growth had plateaued.
01 / Looked fine
There was ad spend, frequent production and regular campaign activity.
02 / Was broken
The brand had output without a learning loop. Nobody knew which message or customer angle deserved the next budget increase.
03 / Changed
We organised testing by hook, angle, offer and format, then used winning signals to guide the next creative batch.
Proof of impact
$142K
Monthly revenue · previously $109K
3.6x
Blended MER · previously 2.8x
5
Scalable creative winners found in 60 days
STEP 0: You decide you love us and MUST work with us. (It’s mutual.)
STEP 1: We do an audit to figure out where we can have the biggest impact.
STEP 2: We build a roadmap that drives us to those goals (with offroad tires in the trunk just in case life happens).
STEP 3: Together, we build a flexible strategy and start drafting creatives.
STEP 4: We lock in your ads, load ‘em into the platforms we’ve chosen, and pull the trigger.
STEP 5: You concentrate on serving all your new customers while we review performance, adjust as needed, and keep crushing it.
Just some of what you'll get from our work together.
We can pull out insights on your business and audience you probably didn’t even know existed. Yes, thank you, we’re thrilling at parties.
To get where you want to go, you need to know where you’ve been. We’re constantly reviewing key metrics and KPIs to ensure we’re progressing every single month.
We’ve found that our most rewarding and successful engagements happen when we work as an extension of your team.
“We’ve been so happy with Skitbit & the results that we’ve expanded our scope with them. We love working with Skitbit and only wish we’d found them sooner.”
Kevin Lee, Co-founder
Immi
You’re running a DTC brand that makes amazing products, and you’re ready to focus on profitable scale
You love it when your creative collaborators are TRULY partners
You’re interested in a true partner that takes a holistic approach to growing your brand
Your store’s monthly revenue is above $100k and you want to continue growing
You’ve lost passion for your products (if you ever had it) or you’re angling for a quick buck
You don’t want human experts with ideas and plans - you want a joyless algorithm
You micro-manage or second-guess the experts you hire
You glorify hustle culture and have been burned out for so long, they call you the Great Fire of London
Skitbit was founded by 4 successful entrepreneurs. We’re obsessed with growing phenomenal brands we believe in.
Send us your site and contact info, and we’ll be in touch within 48hrs to setup a call.
or try our new product Oddit to increase your conversion & brand loyalty before boosting your site traffic.